For the FTP Munich Convention, STUDIO DYMPH was responsible for the complete creation and production of a custom merchandise concept designed to build visibility, unity, and recognition rather than a traditional brand identity.

Starting from the first reference visuals provided by the client, we entered a collaborative design process through multiple creative meetings. From these conversations, a clear direction emerged: create merchandise that would stand out, communicate who FTP is and what they do, and function as a strong visual identifier during the convention.

STUDIO DYMPH designed the full merchandise line, including the shirts, flags, and supporting materials. Beyond the design phase, we also managed the production process — from preparing print-ready artwork to coordinating with the printer and overseeing manufacturing. Every detail was intentionally crafted to ensure quality, consistency, and impact.

The final result was more than apparel. It became a unifying element. As shown in the final visuals, the merchandise created a strong sense of togetherness and presence, making the FTP name instantly recognizable on the convention floor. Clear typography and messaging on the garments allowed the brand story to be communicated effortlessly.

To elevate the experience further, we introduced additional custom elements such as designed cards and a custom-made bag, turning the merchandise into a complete, thoughtfully curated package. The outcome: a bold, cohesive statement that blended design, strategy, and production into one unified concept.